AT&T and Facebook Reality Labs are joining hands to work on “collaborative video calling” as well as augmented reality experiences in Facebook’s applications. They are using Spark AR, it is a platform from Facebook that powers Augmented Reality experiences across devices and the company’s applications.
Their first AR work is a promo for Space Jam: A New Legacy. Using a phone, one can bring Lola Bunny, Daffy Duck and Tweety into your space via a website, AT&T’s Instagram profile or Facebook. We can use the front or rear camera to take a picture with them or create a video with a custom intro from Bugs Bunny. AT&T says its 5G network can boost the “performance and reliability for each AR experience,” with the help of more vivid graphics and shorter load times.
AT&T has also teamed up with an application called Bookful for 5G-powered AR reading experiences with characters from kids’ books leaping out of the screen. In addition, it’s working with Warner Bros., Ericsson, Qualcomm, Dreamscape and Wevr on a proof-of-concept Harry Potter virtual reality experience called Chaos at Hogwarts.
